Analyse the relevance of the Sensis® Social Media Report

Analyse the relevance of the Sensis® Social Media Report

Order Description

Analyse the relevance of the Sensis® Social Media Report, “What
Australian people and businesses are doing with social media 2014”, to your workplace. The report is available at:
http://www.yellowadvertising.com.au/knowledge/insights/Yellow-Social-Media-Report-2014.html

Business Research Project MGT 340 (including MGT310)
Assessment 1 Analytical Essay (40%)
Outline

Analyse the relevance of the Sensis® Social Media Report, “What
Australian people and businesses are doing with social media 2014”,  to your workplace. The report is available at:
http://www.yellowadvertising.com.au/knowledge/insights/Yellow-Social-Media-Report-2014.html

FORMAT
The essays must be 2,000 words (plus or minus 10%) not including the reference list and complying with the Style Guide. It must include an:
•    Introduction identifying a mainstream view, definition of key aspects and provide an essay outline.
•    Expose the mainstream views in detail and the role of social media in society.
•    Critically analyse the report ie provide advantages and disadvantages and look for any bias the authors may exhibit.
•    Look at where social media fits into your workplace.
•    Conclude with your views an informed opinions

This essay is analytical it isn’t descriptive, historical or imaginative. The essay must be uploaded into Moodle by 11:55pm Monday of week 5. (Late penalties will apply). Please bring a hard copy to class in week 8 for marking. The marking criteria for this assignment has also been uploaded.

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