Business Policy and strategy

This interdisciplinary capstone core course focuses on how to create, identify and manage
competitive advantage within an organization. Each student will be required to prepare a
professional report that provides a detailed and thorough strategic analysis of a corporation
chosen by the student. The term professional means that it is well written, well sourced and
The report will be graded on its effective use of strategic management concepts and shall
constitute thirty percent (30%) of a student’s final grade. The purpose of the assignment is to
provide the student the opportunity to demonstrate an understanding of the process of
strategy development and analysis, rather than complete a detailed task list for the assignment.
The strategic plan analysis should be no more than thirty (30) pages.
The strategic plan analysis structure is outlined below and shall include the following:
I. Executive Summary
a. Industry – history/description;
b. Leading Companies in the Industry (2) – their history/background; strategic
leadership, vision, mission;
c. Your Company – brief description, history, position in industry.
II. External Environment Analysis
a. General Environment – Trends/Factors of Technology, Demographic, Economic,
Political/Legal, Socio-cultural and Global;
b. Industry Environment – For example, Porter’ Five Force or a Strategic Group
c. Competitor Environment – Future Objectives, Current Strategies, Assumptions,
d. Include within the external environment analysis Driving Forces and Key Success
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Johnson & Wales University
III. Internal Environment Analysis
a. The Organization’s Resources, Capabilities, Core Competencies, Distinctive
Competencies (or Competitive Advantages: determine using the Four Criteria
Test), and Supply and Distribution Chains should be addressed.
b. Financials – Key business financial strength statistics (e.g. liquidity); identify any
significant trends (5 year; include competitor figures where relevant).
c. Note: The concepts of Strengths, Weaknesses, Opportunities and Threats should
be addressed somewhere in the paper, but not necessarily as a SWOT chart.
IV. Strategic Analysis
a. Identify and assess the current competitive strategy of the organization and the
conditions that created that strategy (internal and/or external).
b. Identify any changes in strategy that the organization has experienced (including
any changes in the scope of operations, vertical or horizontal expansion, and
approach to the global economy).
V. Final Report Analysis
a. Key Result Areas (select and describe 8 key items from the SWOT to be
strategically addressed)
b. Strategies
c. Decision Criteria (evidence that supports the strategies, e.g. core competencies,
pro forma)
d. Balanced Scorecard
e. Conclusions
f. Recommendations (You will also be asked to provide a 5 minute self-recorded
video presentation of these recommendations)
VI. References
VII. Appendices
a. Financial statements
b. Visuals
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Johnson & Wales University
Note: This is not a “to-do” list. These are areas and concepts discussed in the course that will
have an impact on the business strategy. These concepts (if not these specific formats) should
be addressed somewhere in your analysis.
• The Macro-Environment
• The Five Forces Model of Competition
• Strategic Group Map
• Industry “Entry Barriers” assessment (as they impact your business)
• Internal Analysis (tangible and intangible resources, capabilities, core competencies,
distinctive competence, criteria test)
• Relevant Key Financial Ratios (Table 4.1)
• The Basic Value Chain
• Issues surrounding business ethics; identify areas of socially responsible behavior
In ulearn under “Library Resources,” you can find helpful sites for public companies
• Paper should be no longer than 30 pages in length
• Ensure professional presentation with proper spelling, grammar, etc.
• Must have proper in-text citations and reference page
o Failure to provide this will result in a grade of zero
• Include page numbers
• Include a cover page or paper header
DUE DATE: This assignment is due via online submission by TUESDAY OF WEEK 8 AT 11:59PM
Meeting with professor to approve company: Week 2
Roundtable discussions: Weeks 3 & 6
The due dates in this course are firm. No late work will be accepted for this assignment.

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