Case Analysis Requirements : Du Pont Freon Product’s Division

Case Analysis

Requirements :
Du Pont Freon Product’s Division

In March 1988, the world’s largest producer of chlorofluorocarbons must decide how to respond to a new scientific report issued by the U.S. government which includes

new evidence about the destruction by CFCs of stratospheric ozone.  The case requires us to craft a strategy for DuPont in the marketplace and in the political arena,

considering numerous competing objectives and stakeholder groups.

Discussion questions:
1.    What is your evaluation of Du Pont’s strategy with respect to its CFC business over the period 1974-1986?
2.    How has the Montreal Protocol affected CFC markets?  What will be the likely impacts of the Trends Panel Report?
3.    What would you recommend that Joe Glas do now?  Why?

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