Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in the year 2013, 2014 or this current year, which manifests some important aspect(s) of retail marketing.

Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in the year 2013, 2014 or this current year, which manifests

some important aspect(s) of retail marketing.

Order Description

1, The subject is Retail Marketing. 2, File ‘MKIB230 Retail Marketing Coursework Assessment 2015’ is the detailed requirement of the essay, stick on it please. And

other files are the references for the essay. 3, Keep plagiarism rate no more than 15% please.

MKIB230  –  RETAIL MARKETING

COURSEWORK ASSESSMENT

Choose a news article (i.e. from BBC news, The Times, The Financial Times, The Guardian etc.) published in the year 2013, 2014 or this current year, which manifests

some important aspect(s) of retail marketing.  Explain your rationale for selecting the article, and use relevant concepts, models and/or theories from the retail

marketing literature to analyse the aspects manifested by the article.  Explain how the article makes retail marketing concepts and models clearer or more real from

your point of view.

You are required to produce an ESSAY addressing the above task which should be no longer than 2000 words. The word limit does not include the article itself, which

should be included as an appendix to your essay.  The report should be supported by relevant theory, and all sources referred to in the report should be fully

referenced.

The report is to be submitted on or before 4pm on Wednesday 25th March 2014

Assessment Criteria

For your guidance, the criteria against which your coursework assessment will be assessed include:

Structure, style and presentation
Effective selection/organisation of information to answer the requirements of the task
Logical essay structure, and coherent writing style
Appropriate presentation of references and any supporting documentation

Depth of understanding of issues related to the question
Identification and appropriate application of relevant theories, models and concepts within the context of the requirements of the assessment
Essay content clearly and explicitly linked to the requirements of the task

Balance between description and critical analysis
Description of the key aspects drawn from interpretation of the article
Appropriate interpretation and analysis of those aspects identified in the article and its application to the specific requirements of the task
Critical evaluation of theory and its application in practice, as relating to the subject matter of the task

Quality of research and use of sources
Identification of relevant theories and concepts from the academic literature
Evidence of wider research relating to the aspects interpreted from the article and other relevant issues within the specific subject area
Appropriate synthesis of a range of material that addresses the specific requirements of the task.

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