Critical Literature Review  – Narrowing down “The Influence of social media on consumer behavior” onto one definite/final research question (that is more specific).

Critical Literature Review

– Narrowing down “The Influence of social media on consumer behavior” onto one definite/final research question (that is more specific).

– You need to draw critically on a minimum of 10 academic papers and other sources and researches to create a critical analysis of literature review.

– comparison and contrast of different perspectives that other researchers might have considered.

– Methodological approach and methods employed need to be analysed. (Meaning, for the “10 academic papers and literature or research used” we need to explain what research methods were used”

– This critical analysis should help justify research questions and approach in view of existing research.

Word count: 1,500 words (+10%)

How the critical literature Review will be assessed:

 

Criteria

Grade

 

Relevance (10%)

Is   there a variety of academic sources?

Are   they relevant to the chosen topic?

 

Critical analysis (35%)

Is   there an effective contrast and comparison between the sources?

Is   there saturation in the sources?

 

Methodology analysis (35%)

Is there   a discussion as to the methodologies and approach followed by others   regarding a particular topic?

 

Research question and objectives (15%)

Is the   research question and objectives justified in view of the Literature review?

 

Bibliography (5%)

Citation   and adequacy of sources

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