Digital Marketing Plan

Digital Marketing Plan

Writing Requirements

Produces a digital marketing plan for a business of your choice. In other words, producing a marketing plan using digital marketing techniques and strategy for a

business of your choice. Innovative approaches, such as choosing a business that does not currently use digital, will be appropriately rewarded in grades.

•    Where appropriate use graphs, tables, datum and other visual material in your assignment.

•    Your introduction part should explain clearly but briefly what you are planning to promote using digital marketing. You can also write briefly why you are

interested in the topic and/or case study you have chosen.

•    Think of an appropriate title for the assignment, contents page, appropriate ‘in & end’ text referencing, and clear & logical structure.

(PS: A digital marketing plan template is in the additional files, you can following the template)

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