Google strategy in 2013

Google strategy in 2013

Google’s top executives have heard of your amazing consulting skills and have asked you to analyze the search industry and Google’s competitive position. Your written report should include a set of recommendations necessary to allow Google to strengthen its lead in the search industry and to make a success of its smartphone business, cloud computing, entry into emerging markets, and other recent ventures such as the $12.5 billion acquisition of Motorola Mobility.
You should also provide a recommendation concerning how to best address concerns over possible ethical lapses at the company. Your recommendations should be specific and supported with facts from your industry analysis, company situation analysis, and financial analysis.
Your written report should be 5-6 pages and should include a Five Forces analysis, list of industry driving forces and key success factors, a SWOT analysis and a financial analysis for Google’s performance between 2001 and 2012. In addition, please include an assortment of charts, tables, and exhibits to support your analysis and recommendations. For more detailed information, please review my presentation “Case Method Analysis-Consulting Case Info” located in Blackboard under “Course Documents.”

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