Media richness theory and Instagram

Media richness theory and Instagram

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this is supposed to be a rational for the research proposal.
The topic is:
In spite of the fact that Instagram launched in 2010, there is more than 300 million Instagrammers who sharing their photos and videos (Instagram 2014). These sharing on Instagram has various goals; personal relationship, public relationship, marketing ( include advertising, sales promotion,direct marketing, and personal selling (Bains & Fill & Page 2011). From Media richness theory perspective, how Instagram can a good app, especially in terms of the asynchronous.

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