message strategy analysis

message strategy analysis

Order Description

Identify an Australian-based company for the analysis.

Collect a selection of written, online or hardcopy public relations materials produced by the organisation. This may include; media releases, backgrounders, fact

sheets, feature articles, official company newsletters, blog posts, social media forum posts, web site copy or written public speeches.

Analyse the materials gathered to assess:
1. Whether a clear corporate message is evident
2. How each piece of material contributes to the overall creation of the public relations strategy of this organisation.

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