Project description A. Situational Assessment / Environmental Scan the broad view

CASE ANALYSIS

Project description
A. Situational Assessment / Environmental Scan the broad view

look at: CREST(N)
Competitive Landscape Is it a competitive industry? Who are primary competitors? What are they doing?
Regulatory – Three levels of government who are they? what can they do to change your business environment?
Economic Factors how is the economy doing?
Social Trends whats happening? whats changing?
Technological factors- that would affect our business
Natural Factors- how does the environment enter into this?

B. SWOT Analysis
Strengths / Weaknesses internal assessment
Opportunities / Threats external assessment

C. Problem Statement
What is the primary problem in the case?
Make sure you understand the difference between the actual problem and symptoms of it

D. Alternatives
List 4-5 what can be done?

E Criteria/evaluation
What will you use to measure each alternative?
(eg staff turnover? Staff motivation? profit? market share? survival?)

F Analysis of the Alternatives
What would be the pros and cons of each?
How does each measure up against the criteria?

G. Recommendation
Which alternative would you recommend?

H. Action Plan
Who? What ? When? Where ? Why? How?

I. Contingency Plan
Briefly in case your first plan of action isnt quite working?

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