Qantas in the global airline industry

Qantas in the global airline industry

Read the case study Qantas in the global airline industry, March 2010. Then, using the full “Generic Case Analysis Worksheet” identify the key issues evident in the case. Once you have done this, write a brief summary of the key issues you have identified in your analysis and discuss what Qantas should do in the next five years.

Required Reading
1)Topic 7 and Topic 8 PowerPoint slides.
2)Hanson Ch. 4, pp.99-125; Ch. 6; and
3)Articles 5(b)
4) and 8

Prescribed Text

Reference for TEXTBOOK Hanson (pp.99-125)

Hanson, D., Hitt, M. A., Ireland, R. D. and Hoskisson, R. E. (2011).Strategic Management: Competitiveness and Globalisation, Pacific Rim 4th edition, Cengage, Australia.
Reference for Article #5 (b):
Johnson, G., Scholes, K. and Whittington, R. (2008).Exploring Corporate
Strategy: Text and Cases, 8th edition, Prentice-Hall, Pearson Education, UK.pp. 257-262 and 278-280.

Reference for Article #8:
Robbins, S. P., Bergman, R., and Stagg, I. (1997).Management, Prentice Hall,
Australia. Chapter 8, pp. 257-260.

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