Responsible Management Strategy of Apple

Responsible Management Strategy of Apple

Order Description

Case Study Analysis

The second mode of assessment is a Case Study analysis in which students explore an example of ‘responsible management’ in their professional field or specialist discipline, and include examples of evidence which have informed the analysis.

The Case Study Analysis format:

(i) A ‘Responsible Management audit’ of a leading organisation in the student’s professional field (Apple) or specialist discipline. Students must document and evaluate how far the governance, management and operation (e.g. resource use, behaviour and outputs) of the organisation they have selected complies with the Principles of the UN Global Compact by analysing a corporation’s annual ‘Communication on Progress’ report. This comprises four dimensions:
? Human Rights – Business should support and respect the protection of international human rights; and make sure they are not complicit in human rights abuses;
? Labour Rights – Business should uphold the freedom of association and the effective recognition of the right to collective bargaining; the elimination of all forms of forced and compulsory labour; the effective abolition of child labour; and the elimination of discrimination in respect of employment and occupation;
? Environment – Business should support a precautionary approach to environmental challenges; undertake initiatives to promote greater environmental responsibility; and encourage the development and diffusion of environmentally friendly technologies;
? Anti-corruption – Business should work against all forms of corruption, including extortion and bribery.

To accompany the Case Study report students must also compile and attach a small appendix of evidence sources which they have gathered to inform and substantiate their analysis. These ‘evidence portfolios’ must include no more than five artefacts (i.e. extracts from reports, articles, commentaries or other coverage) and a short commentary which describes and explains the significance of the items selected and inter-relationships between them. The maximum length of this commentary is 500 words (in addition to the 2,000 words in the main analysis). Items included in the evidence appendix should be attached as hyperlinks, scanned extracts from documents or conventional academic references rather than full texts, to enable the Case Study to be submitted electronically (see sect 5.3 below)

Word limit: 2,000 words for the main text of the Case Study analysis (plus a maximum of 500 words for the commentary accompanying the evidence appendix).

Students must state the word count in their submitted assignment.

The Case Study analysis comprises 50% of the overall module grade.

Doherty, B. et al (2009) Management for Social Enterprise. London: Sage.
Drayton, W. (2009). ‘Interview: Social entrepreneurs don’t want to help. They want to change the world’. Focus, 12(2). Available at –
Owen, R. (1816). A New View of Society – Or, Essays on the Principle of the Formation of the Human Character, and the Application of the Principle to Practice. Available online –
And also –
Nicholls, A. (2008) Social Entrepreneurship: New Models of Sustainable Social Change. Oxford: Oxford University Press.
Praszkier, R. and Nowak, A. (2012) Social Entrepreneurship Theory and Practice. Cambridge: Cambridge University Press.
Price, M. (2009) Social Enterprise: What it is and Why it Matters (2nd edition) Dinas Powys: Fflan Ltd
Ridley-Duff, R. and Bull, M (2011) Understanding Social Enterprise: Theory and Practice. London: Sage.
Yunus, M. (2009) Building Social Business. New York: PublicAffairs.


Business & Politics
Business & Society
Corporate Social Responsibility & Environmental Management
Ethical Corporation
Journal of Business Ethics
Journal of Corporate Citizenship
Journal of Management Development
Journal of Management for Global Sustainability
Organization: The Critical Journal of Organization, Theory and Society
SI Magazine –

Online Sources

Adbuster: Canadian based anti-capitalist organisation and magazine –
Behind the Brands: Oxfam analysis of the social and environmental policies of the world’s largest food and beverage companies –
Blueprint for Better Business: an initiative to reform the purposes and operations of businesses –
Business Call to Action: UN-supported initiative to develop inclusive business models contributing to development –
Catalyst: non-profit organization with a mission to expand opportunities for women and business –
Close the Gap: Scottish campaigning organisation addressing gender pay inequalities -,com_docman/Itemid,64/gid,23/task,cat_view/
Confederation of British Industry: Great Business Debate on the social impact of business –
Corporation2020: international campaigning and educational network –
Corporate Watch: independent research group which investigates the social and environmental impacts of corporations –
Critical Management –
CSRwire: digital news source on CSR and sustainability issues –
Directory of UN Resources on Gender and Women’s Issues –
Ethisphere Institute –
Equalities and Human Rights Commission (UK) –
Ellen MacArthur Foundation: promoting the circular economy –
Fair Labor Association (USA) –
Fair Tax Mark –
Fawcett Society: UK campaigning organisation addressing gender inequalities –
Global Alliance for Banking on Values –
Global Reporting Initiative: a sustainability reporting framework for business and corporation –
Growing Inclusive Markets: initiative aimed to develop more inclusive business models –
Henry Stewart Talks: Marketing and Management collection –
Business Ethics and Corporate Social Responsibility –
Humanistic Management Network –
Institute of Business Ethics –
International Day for the Elimination of Racial Discrimination:
Institute for Global Right and Human Rights –
International Women’s Day:
Rebuild21: annual social innovation summit in Copenhagen –
Social Accountability International: NGO campaigning for international employment rights –
Social Issues in Management: a Division of the Academy of Management which explores the social, ethical and environmental impacts of organisations -
Social Progress Index –
Transparency International: international campaigning organisational addressing corruption –
War on Want: human rights and anti-poverty campaigning organisation
World Day of Social Justice:
Women’s Empowerment Principles:
Women 1st: organisation supporting women who aspire to senior leadership roles in hospitality, passenger transport, travel and tourism –
Why Poverty?: international documentaries on poverty –

Responsible Management Guides and Industry Ethical Practice
Blueprint for Better Business –
B Corp –
Dow Jones Sustainability Index –
Electronic Industry Citizenship Initiative –
Ethical Trading Initiative –
Extractive Industries Transparency Initiative –
International Council of Chemical Associations Responsible Care initiative –
International Council on Mining and Metals, Global Mining Initiative –
FTSE4Good –
Global Sustainable Tourism Council –
Rainforest Alliance Eco-Index –


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