Royal Caribbean Cruises Ltd

Royal Caribbean Cruises Ltd

Order Description

Royal Caribbean Cruises Ltd
Your discussion of the strategic issue you have selected should include essential elements such as the core competence, driving force, competitive force and key success factor that define the strength, weakness, opportunity or threat that lead to the issue, along with the strategic and financial objectives that may or may not be achieved because of the issue. bullet Quality of Supporting Material. Each strength, weakness, opportunity or threat that you discuss in your report should be supported with information about the company and/or the external environment. The cases that are scheduled for discussion in class will serve as examples of how this can be done. You should do this individual project using your own effort. Any hint of plagiarism (whether from printed material or another student) will negatively affect your grade..

GUIDELINES FOR THE INDIVIDUAL PROJECT.
Due Date: March 12, 2015

Each student will turn in a report presenting his/her analysis of a strategic issue facing the company assigned.

The student is responsible for gathering information about the company’s situation.  Various sources of business information will be discussed in class.
These guidelines are meant to show you what is an ideal individual project for this class. If you decide to deviate from these guidelines, you take the risk of diminishing the quality of your project (from the instructor’s perspective). Following these guidelines can increase your chances of getting a good grade.
The main purpose of this individual project is to hone your ability to use business information to discuss the strategic issues facing a company. The written document will be graded based on the rules for submitting written documents stated above and the following criteria:

Comprehensiveness.  Your discussion of the strategic issue you have selected should include essential elements such as the core competence, driving force, competitive force and key success factor that define the strength, weakness, opportunity or threat that lead to the issue, along with the strategic and financial objectives that may or may not be achieved because of the issue.
Quality of Supporting Material.  Each strength, weakness, opportunity or threat that you discuss in your report should be supported with information about the company and/or the external environment.  The cases that are scheduled for discussion in class will serve as examples of how this can be done.  You should do this individual project using your own effort.  Any hint of plagiarism (whether from printed material or another student) will negatively affect your grade.
Writing style.  Follow the writing guidelines above.

The individual project report will consist of the following pages:
First page: Provide your name, section and date of submission on this page.
Second page: This page should include the strategic issue that you have selected along with your justification for it.

Strategic Issue
Framework for discussion of strategic issue
Extra pages: References can be cited on succeeding pages.  There is no specific format on how to write a reference source.  Place a number at the end of the sentence where you provided a citation to refer to a specific reference.  You must provide a citation for each piece of evidence that you used for it to be considered for grading purposes.
Not following this format will result in a lower grade.

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