TRADITIONAL NEWS RELEASE

TRADITIONAL NEWS RELEASE

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INSTRUCTIONS:

You have been retained as public relations counsel by Astronomical Events International. Your primary task for the semester is to manage public relations surrounding a major fundraising concert, which will be staged in the city you chose in Worksheet 6 and benefit the charity you chose in Worksheet 7.

In Writing Project 5, you developed a social media news release to announce this news to the online media. Your task now is to develop a traditional news release to announce this news to the traditional media.

Your traditional news release must be prepared in the format described in your textbook and include all of the style elements covered in class. In addition to basic formatting requirements, your must also include at least one quote each from the top executive of the charity you selected in Worksheet 7, the mayor of the city you selected in Worksheet 6, and Monroe Yoder, lead guitarist and singer for The Beets.

Other considerations:
o Remember the inverted pyramid.
o Remember that you can invent quotes for your speakers. In this case, you have no choice.
o Remember who your target audience is.
o Remember the news voice and attribution.

List the mayor of your city as the contact person. Use your final version’s due date as the release date.

This assignment includes fictional information.

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