Understanding Business and Management Research Methods

Understanding Business and Management Research Methods

: Understanding Business and Management Research Methods
This assignment comprises two parts:
A: A group presentation weighting
40%
of the grade of this module
B:
An individual academic essay weighing 60%
of the grade of this module
Part A (40%)
You
will be allocated to
a
sub

group (
normally
FIVE/SIX
students)
within the allocated
seminar group
to deliver a presentation on “
Comparison of Research Methodologies:
Qualitative Versus Quantitative Approaches

.
Each group will be given
10
minutes
for this group presentation.
Normally the
presentation
will contain
10 slides.
You will need to explain, compare, evaluate and criticise these two different research
appr
oaches to demonstrate thorough understandings of
various
research methods
as a
team
.
The group presentation will be assessed by
?
Effectiveness of group work
?
Clear and confident communication skills
?
Quality, logic and relevance of the content
?
Tightness of structure (introduction,
analysis
,
argument, and
conclusions)
?
Use and acknowledgement of adequate sources and references
MG5615 Coursework Assignment 2014

15
MG5615 Understanding Business and Management Research Methods
Page
2
of
7
The
group
presentation will
be
taken pla
ce
in Week 26 and will be assessed by your
allocated academic tutor for this module.
Part B (60%)
This is an individual
assignment.
You are required to write an academic essay
to
critically
analyse and
evaluate
different research methodological approac
hes
applied in
academic journal articles
(ABS ranking 3* and above)
.
T
ypically, your
essay
should have (a) an executive summary (b) Introduction (c)
literature review of research meth
odologies
(
d
)
discussion
,
analysis
and evaluation of
different research methodological approaches (e
) findings
and what you
have learnt
from this assignment
(
f
) references (
Harvard Referencing System
). In this assignment
,
you need to demonstrate
an in

depth
understanding
of
different resea
rch methodologies
including
qualitative research methods, quantitative research methods, and a mixture of
both
.
You are expected to use relevant materials from
academic research books and
academic
journal articles
(ABS ranking 3* above)
in your subject area
to support your
analysis and arguments
when formulating your
assignment
. Your analysis
, discussion
an
d evaluation should be backed with appropriate examples
where necessary.
This
assignment
should be
presented with
12 pt. Times New R
oman Text with line
spacin
g of 1.5. The word limit is 2000
words (excluding references).
Note that
assignment below this
word
limit by more than 10% would result in decrease in the
overall achieved mark by 10%.
Proper referencing of all ideas, concepts, th
eories and
quotes used in your work
is
essential.
Normally you are re
quired to present no less than
35 academic journal article references.
The Harvard referencing system must be used,
details of which are contained on your handbook. Failure to employ a cl
ear and
appropriate system of referencing will be
penalis
ed
.
Please include the presentation slides as appendix at the end of your report
.
Submission
This academic e
ssay should be
Microsoft W
ord processed.
It should be submitted
Via
Blackboard Learn
,
by
12.00 pm 2
5
th
March, 2015

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