Using Social Media in Selling (Marketing) to Today’s and Tomorrow’s Customers

Using Social Media in Selling (Marketing) to Today’s and Tomorrow’s Customers

Order Description

MKTG 321 B2B Business Report Guidelines
Your business report should be about ten pages long. Use Aria or Times Roman 12 font, 1.5 or 2.0 spacing, and number your report’s pages.
Below are some suggestions for your consideration in writing your paper, but don’t be restricted by the following format as your creativity and innovative approaches

can differentiate your paper in a positive way.
Topic (Title): Using Social Media in Selling (Marketing) to Today’s and Tomorrow’s Customers
Author: Your name
Executive Summary: Synopsis of your article in 100 words or less
Purpose: What is the purpose of your report?
Approach: What approach are you going to take in discussing your topic?
What is Social Media? Briefly give an overall definition of social media (use your own creativity in addition to other sources like traditional dictionaries or

Wikipedia)
Who Uses Social Media? (demographics, psychographics)
How Can Social Media be Used in the Selling Process, or in business generally, or a particular industry you’re interested in?
Provide “real world” examples of the use of social media.
Advantages of Social Media:
Disadvantages or Challenges in Using Social Media:
What should your customer (company) do to implement a social media strategy and how will you measure success?
Conclusion or summary statement
Citing references:
Anderson, Rolph E. and Srini Swaminathan (2011), “Customer Satisfaction and E-Loyalty in E-Markets: A PLS Path Modeling Approach,” Journal of Marketing Theory and

Practice, Vol. 19, No. 2, pp. 221-234.
Solomon, Micah (April 13, 2011), “Seven Tips for Building Customer Loyalty,” http://www.entrepreneur.com/article/219475

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