What business level strategy does IKEA pursue?

1. What business level strategy does IKEA pursue?
2. How did the successful execution of this strategy revolutionize furniture retailing, first in Scandinavia, and then elsewhere?
3. How does IKEA execute its business level strategy? What does the company do at the functional level to make sure that it delivers high value to its target market at a low cost?
4. How does IKEA’s organization and culture fit into the picture?
5. Why was IKEAs early expansion into Western Europe so successful?
6. Why did IKEA initially stumble in the USA? How did it correct this stumble? What did it learn from this experience?
7. What strategy is IKEA pursuing globally?

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