You are to write a reflection that critically analyses the concept of building marketing relationships.

You are to write a reflection that critically analyses the concept of building marketing relationships.

You should reflect your own personal experience of an organisation’s (or a number of organisations’) attempts to create satisfaction and loyalty with its customers.

It is important that you utilising academic theory to develop your critical analysis.  You may use thetheories and cases identified class to build an argument.  You

should keep your description of the theories to a minimum and focus on evaluating their use.

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